PBA Online: Public Broadcasting Atlanta

Corporate Underwriting

Associate your business or organization with NPR news and classical music on WABE-FM 90.1, as well as award-winning PBS programming on WPBA-TV 30, when you sponsor programs matched to your needs. Sponsorship messages on WABE and WPBA provide a way to reach Atlanta’s most discriminating audience. Are your desired listeners professionals, corporate decision makers, or college graduates? Are they parents, children or seniors? WABE and WPBA have programming that attracts these unique and diverse audiences. Check out the following facts:

WABE 90.1FM is

  • Atlanta’s only source for NPR News and information including Morning Edition, Marketplace and All Things Considered
  • The #2 ranked News and Information station during drive time in the market*
  • The only full-time classical music source for more than 4.9 million Georgians
  • The community’s only radio source for cultural and fine arts information *(Source: Arbitron PPM 2010)

PBA 30 is

  • Atlanta’s source for award-winning PBS programming including This Old House, Sesame Street and Antiques Roadshow
  • The media outlet designed to enrich the lives of all Atlantans through quality programs and education services that inform, enliven and entertain
  • A local, vital and trusted community service

Event Marketing is

  • An effective way to reach your customers one-on-one
  • The opportunity to be involved with great promotions
  • A way to be associated with both the NPR and PBS product


Jared Blass


WABE 90.1 FM - Underwriting Copy Guidelines

WABE will work with you to create an underwriting announcement that meets your needs and adheres to designated FCC guidelines for public radio.

Underwriting announcements are strictly for the identification of the sponsor, their products and services, and cannot specifically promote these products and services.

Dos and Don’ts for Underwriters


  • Establish your organization’s name and location
  • Describe your main products and services
  • Include a telephone number or website
  • Incorporate a well-established, recognizable corporate slogan
  • Make value-neutral statements about your product or service
  • Mention how long you have been in business, if you wish
  • State that your company or business supports WABE or one of its programs


  • Use comparative, qualitative or suggestive language
  • Address the usefulness, convenience or advantages of the product or service
  • Mention prices, interest rates, or indications of savings associated with product
  • Include any use of the first or second person
  • Employ inducements to buy, sell, rent, lease, borrow or loan
  • Issue any calls to action
  • Advocate any matter of public interest

All underwriting messages are reviewed on a case by case basis by WABE.